How to make a button in Telegram — an important tool for interacting with clients

Many people like the buttons in Telegram mailings they receive, and therefore ask themselves the question “how to make a button in Telegram” in their messages.

In today’s world, attracting users’ attention is one of the key factors for the success of any business.

Buttons in Telegram messages open up great opportunities for interacting with your audience. Instead of asking users to enter complex commands or follow links, you can simply offer them to press a button right in the message.

Thus, the interaction process becomes as convenient and pleasant as possible, which increases the likelihood of it being completed.

However, there is one feature — only bots can use buttons in Telegram. In a regular message from a regular user sent to another user, you cannot insert a button.

On the one hand, this is a kind of limitation — but it opens up additional opportunities for marketing and customer interaction through bots. And there are not only buttons there!

Bots can automatically answer customer questions, bots can offer a choice of further actions (again — in the form of buttons), bots can send messages at once to everyone who has subscribed to them (in fact — just started interacting with them).

How to make a button in Telegram — Step 1 — create a bot

To create a bot in Telegram that can use buttons in messages, you need to follow these steps:

• First, you need to create the bot itself. For this, Telegram has a special service bot @botfather. It will help you register a new bot and get a token for API access.
• When the bot is created, you need to connect it to a bot builder (or write code for it yourself — this is much more difficult). This will allow it to work and perform the necessary actions, including using buttons in messages.

We have a very detailed article on how to create a bot in Telegram.

Step 2 — connect the bot to a bot builder

After your bot is created, you connect it to a bot builder/platform for bots.

This is a very simple action and usually only requires copying the token from your bot, which you will get from the service bot @botfather (see previous step).

There are a huge number of bot builders, and even trying them all would take several days — we recommend using Chotam.ru — a simple, reliable builder with an intuitive graphical interface at the “draw an arrow” level.

Step 3 — set up logic and buttons

After you have connected your bot to the bot builder, you start setting up the bot’s logic there and at what point the bot offers the user a choice in the form of buttons.

This is quite difficult to describe at once for all builders — because they all have different interfaces, but usually everything starts with some initial condition block, where the “start” is set — what the bot should start responding to. For example, pressing the “Start” button or the /start command — it’s the same thing.

After that, you usually enter the message text that the bot replies with, and there you also choose whether there will be buttons in this message, and if so, which ones.

And you also set up further messages in response to button presses.

We understand that this sounds very “vague”, but indeed, the interface is different in every builder. One way or another, hundreds of bots appear every day, which means people somehow cope with this task)

In the same way, any bot builder has the ability to send mailings to subscribers. And in it you set — what text, images, and buttons will be there. At the same time, you also need to define what will be shown to the user in response to pressing these buttons.

Don’t be intimidated by these words — usually this is done in just a few clicks, depending, of course, on the user-friendliness of the builder’s interface.

How to make a button in Telegram — but why?

Buttons make interaction with bots simple and convenient, which helps increase user activity.

You’ve probably come across such feedback collection (no matter which messenger) many times — like “You were at our bar/fitness center/cinema today, etc. — please send a number from 1 to 5 to rate how much you liked it.”

It is very inconvenient for a person to enter numbers —

• you need to switch the keyboard to number mode,
• you need to press the desired number (a very small button) and not miss,
• you need to press the Enter key.

Therefore, the level of interaction with such surveys is much lower than when real buttons are used.

Well-visible, large buttons on the screen require only one thing — to press the desired one — this is ONE action.

With buttons, you can create interactive polls, simplify navigation through the bot, enable quick booking or ordering of goods and services. All this makes buttons in Telegram a powerful tool for increasing conversion and improving the effectiveness of customer interaction.

Therefore, how to make a button in Telegram is not only a technical question. It’s a question of how to make interaction with your audience simpler and more convenient, which directly affects the effectiveness of your business. Creating a bot and using buttons in Telegram is an excellent way to achieve these goals, and the Chotam bot builder will do a great job with this task.